Advertising, PR and Marketing

The number one consideration for any business is to be known. Depending on the business, the length and breadth of territory where one wishes to advertise the business needs to determined. The Advertising, PR, and Marketing Focus Area seeks and implements many different forms of communication:

Website - www. cedapp.biz

Face Book - facebook.com/pollockpines

Emails - cedapp@pollockpines.biz

NewBlast - klharper1@comcast.net

Business Blasts - jmharper2@comcast.net

Mailers - as needed

Newspapers & magazines

Safeway Marquee (soon Pollock Pines Event Sign)

Personal visits and phone calls

Affiliation with many organizations and governmental agencies, i.e.

Visitor's Authority, El Dorado County Chamber of Commerce, Pollock Pines-Camino Rotary Club, etc.

Business Directory (passed responsibility over to Pollock Pines-Camino                                                

Chamber of Commerce for 2012)

Advertising on the NewsBlast is FREE to any community resident or business. Contact Ken Harper

Other forms of PR and Marketing include workshops to educate small rural businesses
on more effective ways to build their business traffic.

For more information, contact Jeanne Harper,
CEDAPP Executive Director at (530) 613-1332.



BUSINESS LIAISON AND GROWTH

CEDAPP came into existence in order to "give back to businesses" without taking from businesses. All events, programs, projects, and activities are designed and implemented in order to bring business to the businesses of Pollock Pines, as well as to enhance the quality of life of its citizens.  

Effective January 1, 2012, most of the directly related business services were given to the newly formed Pollock Pines-Camino Chamber of Commerce to manage in order to avoid possible duplication of efforts and confusion as to which agency is handling which parts of business assistance. CEDAPP maintains positive relationships with all businesses and continues to support ALL businesses when requested or when community concern requires attention, i.e. ADA compliance issues, advertising possibilities, knowledge of workshops offered by other entities, etc.

 

For more information, contact Jeanne Harper, Executive Director at (530) 613-1332





 COMMUNICATION

This focus area was developed as an answer to community citizens who stated that Pollock Pines was in need of a communication system within our own community, not just for people outside our community. It was felt that since there was only one Safeway Marquee with two sides of information given only once a week, there simply was no way to let everyone know of all the wonderful things occurring within our own community.

 A direct extension of that request became the early "Week At A Glance."   The Week At A Glance morphed into the current "NewsBlast."   The NewsBlast is emailed to every person and business that requests it and it is contained within the website weekly. ALL residents and businesses are invited to submit information to the NewsBlast via Ken Harper, Chief Information Officer, at klharper1@comcast.net. This is a FREE service to the community of Pollock Pines.

Other uses of the Communication Focus Area include formal communications as needed, i.e. formal CEDAPP letters.

For more information, contact Ken Harper at (530) 391-0798

Community Beautification

Community Events

Government Liason

Grants

Pollock Pines Newcomers

Park

Recreation

Safety and Health

Schools and Youth

Visitor's Center and Tourism

Welcome Home Soldier